Clear from the start.
Complete at the finish.
A defined implementation, with responsibilities, deliverables and acceptance criteria agreed before work begins.
Submit the project.
Tell me what needs implementing, which platforms are involved and your target timing. If something is broken, describe what you expected and what you’re seeing.
Agree on the scope.
We define deliverables, pricing, dependencies and acceptance criteria before work begins. Agency collaboration and client communication can be agreed during scoping.
Arrange access and materials.
Your team supplies the account permissions, tag specifications and test journeys needed for the work. We agree on technical contacts and deployment responsibilities.
Complete the implementation.
I configure the agreed tags, events or integrations and coordinate any data-layer or website changes with your developer.
Verify the behavior.
I run the agreed tests, check the event parameters and destination evidence, and resolve implementation defects. Processing time and any verification limits are documented.
Hand over and close.
You receive the configuration notes, test results, ownership details and maintenance guidance. We review the deliverables against the agreed scope and close the engagement.
You know what’s there.
And how it was tested.
- Event and tag inventory
- Configuration changes and deployment notes
- Test scenarios and observed results
- Account and integration ownership
- Known limitations and dependencies
- Maintenance and change instructions
What completion means
The agreed events and parameters behave as specified and arrive at their intended destinations within the documented test scope. Some platforms need processing time. A browser request and confirmed destination data are separate checks.
Campaign outcomes such as ROAS are not implementation acceptance criteria.
Timing and later changes
Delivery estimates begin once the necessary access and materials are available. Agency and developer responsibilities are agreed up front.
Defect correction follows the agreed project terms. Later changes can be scoped as a new project.
Already agreed on a project? Read the getting-started guide.