Hi, I’m Derek.

I help agencies and independent marketers get the technical side of tracking implemented, tested and handed over.

My background includes eight years in digital marketing, with experience at Metric Theory, Wpromote and Ask.com. I’ve worked hands-on with tagging, analytics, APIs, scripts, SQL and reporting.

I understand the space between a client request, a platform’s specifications and the website where it all needs to work. My role is to take ownership of a defined implementation and make the result straightforward for your team to use.

We agree on what needs to be built, what success looks like and who owns each dependency. I complete the work, document the tests and hand it back.