I set up, fix and test ad pixels, Floodlight, GA4 and Google Tag Manager for agencies and marketers, so you can get back to your campaigns.
From a new campaign’s tags to a tracking setup that needs attention. A defined project, with a clear finish.
The right advertising events, parameters and pixels in the right places.
Floodlight activities, campaign trackers and the details that connect them.
Events and data layers built around the actions that matter to your business.
Connect backend and CRM outcomes to the platforms that need them.
Find what’s missing, duplicated or broken. Agree on a repair and verify it.
Fieldwork Mechanical is a fictional commercial HVAC business built to explore a practical question: what should count as a lead? Explore the static preview and the measurement plan taking shape behind it.
WordPress · GTM · GA4 · Google Ads · Floodlight · Meta
Explore the static previewEach project has a defined beginning and end.
The full processAgree on the deliverables, dependencies and definition of done.
Build the agreed tags, events and integrations.
Test the behavior and document the evidence.
Give your team the configuration, results and next steps.
I bring eight years in digital marketing and experience at Metric Theory, Wpromote and Ask.com. I work alongside your team, take ownership of the agreed implementation, and leave you with the testing and documentation to use it.
A little about me